Your free 14-day trial on a Launch, Optimize, or Accelerate plan gives you full access to all of the corresponding plan features. There are no restrictions, and you won’t be billed until after your 14-day trial is complete.

We’ll send you a reminder email near the end of your Launch, Optimize, or Accelerate trial to verify that you want to continue using Unbounce. If you want to cancel, you can do so at any time by logging into your Unbounce account, going to “Account Management,” selecting “Subscriptions,” and clicking “Cancel.”

You’ll be asked to provide your credit card information when you sign up for a free 14-day trial with our Launch, Optimize, or Accelerate plans. This ensures that—in the event you decide to continue using Unbounce beyond the 14-day trial period—there are no interruptions to your subscription.

You can also try Unbounce’s interactive demo without providing your credit card information

You can change from a Launch, Optimize, or Accelerate plan by logging into your Unbounce account, going to “Account Management,” and selecting “Subscriptions.” You can upgrade to a higher-tier plan at any time, but switching to a lower-tier plan will only take effect at the end of your current billing cycle (monthly or annually).

Our Launch, Optimize, and Accelerate plans all include free hosting through Unbounce on www.unbouncepages.com. You can also publish your landing pages directly to your own domain or WordPress website (in which case you’ll be responsible for hosting).

We log a conversion when someone completes your assigned conversion goal on a landing page or in a pop-up or sticky bar. Common conversion goals include clicking a call to action button or submitting a form.

A visitor is a person who views your landing page, popup, or sticky bar at least once in a given month. Using cookies, we ensure each visitor only counts once toward your limit—no matter how many times they return.

If it looks like you’re at risk of exceeding your conversion or traffic limits, we’ll be sure to let you know by email and through in-app messages. In the event that you go over your limit, we’ll automatically upgrade you to a plan with higher limits for the next billing cycle (monthly or annual). Learn more about what happens if you exceed limits on your plan.

Businesses are responsible for including GDPR (and/or CASL) compliance in their marketing strategy. The best way to ensure GDPR compliance is to consult with legal counsel.

Unbounce can help you align with GDPR best practices through functionality you can apply to your campaigns. For example, using Smart Builder, you can easily add checkbox fields to your forms that allow visitors to consent to your privacy and data storage practices.